S.T.O.P means STOP, Halt, Cease Movement!

I was sitting at a local grocery store last evening waiting for my lovely wife to return to the car after a quick trip inside to purchase some items. I was observing people and traffic in front of the store entrance. Placed very strategically at both doors - in the crosswalk - were two stop signs, indicating that vehicles must stop to permit pedestrians to cross.

It was interesting to note that about 30% of the vehicles just drove right past the signs as if they didn't exist. Do these drivers think that if they don't see anyone crossing they don't HAVE TO STOP?

If this is true, how would this apply to four-way stops at intersections?

Where did these folks get their driver licenses, Wal-Mart?

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